Posts tagged ‘Jets’

June 29, 2011

Leadership and the 4 new Ps

by Scott Roehl

If you come from a marketing background like myself or you have sat through an introductory course on marketing, then the 4 P’s ingrained in you are linked to the marketing mix elements of Product, Price, Place and Promotion.

Amidst all of the excitement over the last few weeks with the announcement of NHL Hockey returning to Winnipeg this fall (Go Jets Go!), 4 new P’s emerged that are worthy of consideration for future business leaders. Stated in a June 6, 2011 Winnipeg Free Press article, NHL League Commissioner Gary Bettman referenced Mark Chipman’s “Patience, Perseverance, Professionalism and Persistence.” Now those are some worthy 4 P’s to follow!

While these 4 new P’s certainly apply to Mark Chipman’s and True North Sports & Entertainment’s long-term vision and approach to landing an NHL team, they are very much relevant in application for any developing leader. As a student, it can be hard to envision where exactly you want to go or how you are going to get there. To update an analogy that helped shape the original marketing 4 P’s, following this recipe of the “new 4 P ingredients” can really go a long way to helping you accomplish whatever goals are set out.

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